We’re looking at bulk wine in a different way and changing perceptions in the trade.
Boutique Bulk is Lanchester Wines’ programme of premium and specialist wines shipped in bulk and bottled in the UK. We’ve created a new category for wines produced from smaller volume, premium and more eclectic parcels of bulk wine delivered in innovative packaging. The wines perfect for Independent retailers.
The ability to innovate within the wine sector is vital. Bulk has always been at the backbone of the trade enabling high volume, cost-effective products. However, bulk does not have to be basic. Even a couple of years ago, it wouldn’t be even thought of to bring these types of wine into the UK as bulk. Now we’re working with both existing wine partners and finding new ones to source interesting new wines. Like a red made from a single vineyard, high altitude Malbec from Calingasta in Argentina or a Shiraz Viognier from Australia, or the highly unusual Alfonso Lavalle from San Juan.
Through Boutique Bulk we can offer flexibility of both format and design. For example, we’ve introduced digital print technology to Alfonso enabling us to create a range of label designs, each depicting the escapades of our ‘Alfonso the Grape’ making the wine as interesting on the shelf as it is to drink.
Boutique bulk is about introducing exciting parcels of wine which are anything but ‘run of the mill’.
